Community Resource Center: Building a Cohesive Brand System to Match a Mission That Never Stops
The Challenge
When the Community Resource Center needed clear, cohesive branding for their expanding fundraising efforts and outreach programs, Mazzo Media created a suite of sub-brands under one powerful visual identity—helping this vital nonprofit grow its impact without slowing down.
The SOlution
For over 35 years, the Community Resource Center (CRC) has operated as a supply line to the front lines of poverty, supporting agencies across Middle Tennessee with essential products. Their team, though small, is unstoppable—especially in times of crisis, when the CRC becomes an anchor for community care.
Amid a surge of back-to-back natural disasters, CRC reached out to Mazzo Media to help create a unified brand presence across their growing list of events and initiatives. They had a strong core brand, but needed help applying it consistently to different areas of impact. We developed a suite of six logos under the CRC umbrella—starting with four for fundraising events, and later expanding to include a sponsored hygiene system initiative for schools and public locations, and a new Young Professionals Organization. Each design honored the main brand while giving each program its own distinct identity.
The RESULTS
With a flexible but cohesive branding system in place, the CRC can now launch new events and initiatives with confidence and clarity. Each logo fits beautifully within their overall brand, creating instant recognition and trust in both community and donor-facing efforts.
6 custom logos built within one unified brand system
Fundraising events, community initiatives, and youth outreach now clearly branded
Trusted design partner who can grow with their needs
Key Takeaways
When to outsource creative work: When your internal team is stretched thin or your brand begins to grow beyond its original framework, outsourcing creative work ensures everything stays visually consistent—and mission-aligned.
Why it worked: The CRC trusted Mazzo Media to not only preserve their core branding but expand it in a thoughtful, scalable way. We took the time to understand their heart and mission, then designed sub-brands that honored their identity while giving new efforts space to shine.
The Mazzo Media difference: We don’t just design logos—we design systems that work. With a deep respect for purpose-driven organizations, we bring intentionality, consistency, and creativity to every project, helping nonprofits communicate clearly and confidently as they grow.
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