Jeff Ellis & Associates: From Local Video Partner to Global Conference Production
The Challenge
What started as a local videography project turned into a global creative partnership. Mazzo Media helped Jeff Ellis & Associates train lifeguards, produce conference videos, and deliver a livestream event during the pandemic that reached more than 20,000 virtual attendees.
The SOlution
Jeff Ellis & Associates (JEA), a world leader in aquatic safety and lifeguard training, first partnered with Mazzo Media for videography needs at their local aquatic center. That initial collaboration quickly grew into a trusted creative relationship.
From lifeguard training videos to editing footage for global presentations, tradeshows, and educational conferences, we became an extension of their communications and training efforts. When the pandemic hit, their annual in-person conference had to shift to a fully virtual experience—fast. JEA turned to Mazzo Media to lead creative direction and manage the livestream production. We executed the week-long digital event with a custom approach to video, branding, and audience engagement—successfully delivering their messaging to a virtual audience of 20,000+.
The RESULTS
Our long-term collaboration helped JEA maintain training standards, strengthen their global presence, and seamlessly pivot to virtual communications during a critical time.
Lifeguard training videos used across global training centers
Tradeshow and conference video assets edited with precision and polish
Pandemic-pivot livestream with 20k+ attendees and full creative direction
Client Testimonial: "This virtual event rocks! The decision to use Mazzo Media was perfect for high quality presentations and to produce the conference, especially as the numbers grew large."
Key Takeaways
When to outsource creative work: When your internal capabilities hit a limit or your audience becomes global, having an experienced partner to scale your message with clarity and professionalism is a must.
Why it worked: JEA trusted Mazzo Media with increasingly complex creative needs. From local content to large-scale digital production, we brought adaptability, leadership, and a solutions-first mindset to every phase of the work.
The Mazzo Media difference: We grow with you. Whether it’s filming at a local pool or leading creative for a global livestream, our team brings calm confidence, creative direction, and full-service production to help your message land with impact.
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