Lamplight Behavior Analysis: Brain-Compatible Branding Under Pressure
The Challenge
With their first Early Intervention clinic opening on the horizon, Lamplight Behavior Analysis needed a strategic rebrand—fast. Mazzo Media stepped in to deliver a science-backed visual identity that worked across marketing, interior design, and digital platforms.
The SOlution
As Lamplight Behavior Analysis prepared to open their first clinic in Georgia, they were under a tight deadline to launch with a brand identity that felt professional, research-driven, and approachable to multiple audiences. They reached out to Mazzo Media to guide a full rebrand—one that aligned with the neuroscience behind their work and the emotional needs of their clients.
We collaborated with the Chief Clinic Officer to develop a new logo, a primary color palette, and three secondary palettes tailored to specific client groups. All colors were selected based on brain research to create a calming, positive, and engaging experience for both print materials and clinic interiors. Custom iconography was created to add cohesion across marketing collateral, signage, and digital content.
Beyond branding, we consulted on environmental design, helping to guide mural concepts and color usage in each space. We also partnered with their website developer to apply the new branding and streamline the user experience—making it easy for families to understand Lamplight’s mission and reach out for services.
The RESULTS
Lamplight Behavior Analysis launched their first clinic with a confident, research-backed brand that reflects the depth of their work. Their cohesive identity now lives across every client touchpoint—from website and print collateral to the walls of the clinic itself.
Rebrand delivered on a deadline, from strategy to execution
Brain-compatible color systems designed for multiple audiences and environments
Custom iconography + brand consulting for both digital and physical spaces
Website refresh to clearly communicate science, services, and next steps
Client Testimonial: "I'm still waiting for you to create something that doesn't just nail it on the first go round. Is that even possible? Partnering with you has been an absolute pleasure and your work is incredible."
Key Takeaways
When to outsource creative work: When your brand needs to connect with highly specific audiences—quickly—and every element from your logo to your lobby needs to feel unified, strategic, and intentional.
Why it worked: Mazzo Media brought both speed and substance to this fast-moving project. Our ability to apply neuroscience principles to branding, while staying creative and flexible, made a powerful difference in both perception and client experience.
The Mazzo Media difference: We think beyond the screen. From murals to marketing, we design every element of your brand to be thoughtful, functional, and human-centered—creating experiences that resonate from the first click to the first visit.
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