Resource Communications Group: Rebranding a Telecom Company for Growth—and a Successful Exit
The Challenge
When new ownership took over Resource Communications Group, they tapped Mazzo Media to rebrand the company from the ground up and relaunch it as a forward-facing, modern Telecom Department as a Service. The result? A polished brand presence, a surge in visibility—and a successful sale.
The SOlution
Under new leadership, Resource Communications Group (RCG) set out to reposition itself as a Telecom Department as a Service (TDaaS) provider. They needed a brand that matched their technical expertise and forward-thinking vision, and they called on Mazzo Media to lead the charge.
We refreshed the brand from top to bottom—delivering a new logo, iconography system, social media graphics, website, case studies, and video content to support the relaunch. We also created a social media campaign designed to generate buzz and educate prospective clients on their TDaaS offering.
As their needs evolved, we brought in strategic partners to assist with automation and campaign strategy—ensuring their marketing machine could keep pace with the company’s growth. The rebrand, paired with a modern digital presence and streamlined communications, helped position RCG for the ultimate milestone: a successful sale.
The RESULTS
Mazzo Media didn’t just rebrand RCG—we helped elevate its value. By delivering a professional, cohesive brand system and digital marketing foundation, we helped attract attention from the right audiences and ultimately supported a smooth, successful exit.
Full company rebrand including logo, visuals, and tone of voice
Comprehensive relaunch campaign across web, social, video, and print
Marketing infrastructure + automation to fuel visibility and growth
Supported a successful company sale
Key Takeaways
When to outsource creative work: When you’re reintroducing your brand to the world or preparing your business for a future sale, expert creative direction and marketing execution can elevate perception and increase value.
Why it worked: Mazzo Media brought more than just creative talent—we brought vision, strategy, and the right partners to support RCG’s goals. We were all-in on their success from day one, and it showed in every asset we produced.
The Mazzo Media difference: We build brands that scale—and sell. Whether you’re starting fresh or evolving under new leadership, we create cohesive, strategy-backed creative that connects with your audience and supports your biggest goals.
📢 Want to achieve similar results?
