Tennessee Performing Arts Center (TPAC) Dance Campaign: Creative Support in Motion
The Challenge
When Tennessee Performing Arts Center needed short-term design support during a critical season, Mazzo Media stepped in to lead their Spring Dance Campaign while their in-house team focused on major fundraising and Broadway season efforts.
The SOlution
Mazzo Media became a seamless extension of TPAC’s marketing department, providing full creative direction and production support over a four-month partnership. We handled concept development, art direction, and graphic design for campaign elements including wall signage, marquee windows, localized sizzle reels, digital and print ads, TV spots, kiosks, and show posters.
Additionally, we executed a print direct mail campaign in collaboration with a local print partner, who also managed contact list cleanup and mailing logistics.
The RESULTS
30+ assets delivered across print, digital, and video
Deadlines met, campaigns stayed on track
Creative continuity preserved, despite reduced in-house capacity
Client Testimonial: "It's a blessing when you can enjoy working with folks and have complete confidence in the work that they produce! We cherish our relationship with you, and we're looking forward to doing more fun stuff together!"
Key Takeaways
When to outsource creative work: When internal teams are at capacity with high-priority initiatives—like capital campaigns or major season launches—outsourcing to a trusted creative partner can help maintain momentum without sacrificing quality or brand consistency.
Why it worked: TPAC brought in Mazzo Media at a critical time, trusting us to handle an entire campaign from concept to execution. Our ability to step in quickly, understand their brand, and deliver a wide range of assets kept their Spring Dance Campaign on track while freeing up internal designers to focus on their core initiatives.
The Mazzo Media difference: We don’t just deliver assets—we act as an extension of your team. With a blend of strategic thinking, sharp design, and reliable execution, we help fill creative gaps without missing a beat. Our hands-on approach, attention to detail, and collaborative spirit make us a go-to partner when the stakes (and the deadlines) are high.
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