CASE STUDY: Dusty Tech Company Marketing Needs a Deep Clean

THEIR CHALLENGE:

An established technology company in Franklin, Tenn. acquired new ownership and struggled to bring the seasoned organization into a modern age.

Not only were they looking to breathe new life into the brand, but they encountered another challenge: their industry did not look the same as it did in the company’s inception. As technology was changing, they also had to change their communication and marketing strategies.

OUR SOLUTIONS:

  • Rebranding for a new aaS offering

  • Deck presentations to support the new message

  • Company swag to extend offline brand recognition

  • Video testimonials

  • Social Media Management for Twitter and LinkedIn

BENEFITS & RESULTS:

Partnering with Mazzo Media equipped this tech company with built-in project management tools and consistent brand recognition in social media, increasing their following by 125%.

Additionally, they gained an elevated brand presence in print and digital spaces with new marketing assets to be repurposed across social media, website, blog, and e-newsletter campaigns.

“We have so many partners who’ve seen our posts and have reached out to compliment our new clean, professional look!”